Employment Opportunities
DATE: June 20, 2008
POSITION TITLE: Vice President of Marketing
DEPARTMENT: Marketing
REPORTS TO: President and CEO
PRIMARY OBJECTIVE: The vice president of Marketing is responsible for administering diverse activities related to marketing, communications, public programs, and visitor services at the Garden. This VP leads by establishing both short- and long-range institutional and divisional goals and strategic plans to fulfill the Garden's mission. The VP represents the Garden as it relates to these functions with trustees, the community, business, and other professional contacts. The VP facilitates communication, teamwork, and successful execution of projects with appropriate parties, both internally and externally. The position directs, develops, and evaluates a broad range of staff.
BUDGETARY SCOPE (If appropriate): Income plan for FY09 is $2,297,000. Budgeted expenditures are $2,754,000. The VP is expected to expand the income contribution of admissions and retail operations to the operating budget.
PRIMARY RESPONSIBILITIES/ACTIVITIES:
- The primary responsibility of the position is the administration of all activities related to marketing and visitor services at the Garden, including Retail Operations, Admissions, Visitor Services, Volunteers, Public Programs, Marketing, Creative Services, Communications, and Publications.
- The VP translates institutional goals into specific goals for the areas within the division. He/she works with divisional directors to develop plans to achieve these goals and manages adherence to budgets, schedules, policies and procedures, and all activities to fulfill plans. The VP performs ongoing evaluation of the goals, strategies, and tactics as compared to outcomes, including cost and benefits, fulfillment of mission, logistical implications, deliverables, and earned-income projections, as appropriate.
- The position works to facilitate the work of the directors and other staff in implementing plans and manages staff, providing direction and guidance to help complete objectives.
- The VP works with the president, the Board, other vice presidents, and other divisions' staff as it relates to the work of the division.
- He/she updates and upholds the visual identity and brand of the Garden. He/she provides creative direction in retail, marketing, programming, publications, and communications.
- The position organizes cross-divisional initiatives such as admission-system planning, visitor-experience programs, public programs, etc., as well as initiatives with outside partners (e.g., the cultural consortium Heart of Brooklyn).
- Along with other VPs and under the president's leadership, the VP of Marketing plays an active role in the overall administration of the Garden and is a member of the executive team of VPs.
- The VP advises the president on divisional and institution-wide matters, including media communications, institutional strategic planning, marketing and programming issues, visitor services, and diverse matters related to the administration of the Garden.
- The position leads the Board's Committee on Marketing, liaisons with the Board on all matters relating to areas of responsibilities, and prepares comprehensive written reports and presentations at board meetings.
- The VP manages relations with a variety of external entities, including media, consultants, government agencies, New York City tourism, myriad vendors, creative professionals, technology professionals, freelance writers and designers, and the Heart of Brooklyn cultural consortium, as well as other nonprofit organizations.
SECONDARY RESPONSIBILITIES/ACTIVITIES (if any):
- Conduct meetings and participate in meetings as needed, including directors' meetings, all-staff meetings, VP meetings, Board meetings, and frequent meetings with individual staff. Organize and participate in project meetings.
- Perform all other activities assigned.
SUPERVISION EXERCISED: The VP supervises a full-time staff of 20 consisting of 6 directors, 12 managers/coordinators, and 2 line staff; with responsibility for over 80 hourly and seasonal employees and over 600 volunteers.
EDUCATION/EXPERIENCE REQUIRED:
MBA in marketing is required. Ten years' related experience with 3+ years experience in a nonprofit setting is required. Experience in marketing and/or creative services and retail operations is required; additional experience in programming, admissions and visitor services, product development, book publishing, and/or administration in a public garden is preferred.
KNOWLEDGE/SKILLS/ABILITIES REQUIRED
The applicant needs to be an excellent and experienced executive with very strong capabilities to multitask, to plan strategically, to think analytically, and to provide creative solutions. Candidates need to have extensive knowledge of marketing practices such as branding, advertising, direct marketing, market research, electronic marketing, and creative services, and also needs to have a strong background in retail merchandise management. The applicant must be a flexible self-starter, team player, and consensus builder with strong communication skills. He/she must have demonstrated proficiency in computer skills in all Office Suite applications, knowledge of database programs, and electronic communication.
RELATIONSHIPS:
Internal: All staff, including president, VPs, directors, etc.
External: Board, media, business contacts, consultants
WORK ENVIRONMENT ISSUES:
Weekend work is required to supervise Public Programs events, retail events, other meetings, etc. Travel to conferences may be required.
APPLY TO:
Human Resources, Brooklyn Botanic Garden, 1000 Washington Avenue. Brooklyn, NY 11225
Fax: 718-622-7826
Email: personnel@bbg.org
EOE