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FOR IMMEDIATE RELEASE
April 30, 2008
CONTACT
Leeann Lavin: 718-623-7289, leeannlavin@bbg.org
Kate Blumm: 718-623-7241, kateblumm@bbg.org
Fun and Fashion for BBG's 27th Annual Sakura Matsuri
Brooklyn Botanic Garden Teams Up With Culinary and Cosmetic Stars to Honor the Garden's Cherry Tree Collection
Left to right: Sakura Cocktail at Matsuri Restaurant; an element of the cherry blossom collection at L'Occitane en Provence; a Sakura kids kimono top at Lucky Wang NYC.
Brooklyn, New York—Brooklyn Botanic Garden celebrates Sakura Matsuri—"New York's Rite of Spring"—with major culinary, cosmetic, and clothing brands including Matsuri Restaurant at the Maritime Hotel; L'Occitane en Provence; and Lucky Wang children's clothier.
Brooklyn Botanic Garden and Matsuri Restaurant tempt taste buds with a cherry blossom–inspired dining experience.
Located in the chic Maritime Hotel, Matsuri is a contemporary yet serene environment that celebrates fresh Japanese food with a changing seasonal menu. In honor of Hanami, the season of cherry-blossom viewing, Matsuri's executive chef, Tadashi Ono, has created a brand new prix fixe Cherry Blossom Menu. For the second year in a row, the menu incorporates a Sakura cocktail—a delicate, flavorful elixir made with cherry blossoms and leaves. The Cherry Blossom prix fixe also includes pink snapper sushi; a main course of madai (sea bream); and for dessert, a sakura panna cotta. Diners at Matsuri will receive a Brooklyn Botanic Garden admission pass for every two Sakura cocktails or one prix fixe menu purchased, or for each sushi dish or main course purchased.
Cherry Blossoms Thrill the Senses: L'Occitane en Provence Partners with Brooklyn Botanic Garden to Honor the Garden's Flowering Cherry Tree Collection
From the delicate first budding of spring to the breathtaking petal carpet of fallen blossoms, BBG's cherry trees constitute a kind of performance art that dazzles the senses through the season. So it is no surprise that L'Occitane en Provence, the renowned beauty and skin care company that takes its inspiration from nature, was keen to use the unmatched beauty of the Garden's spectacular cherry collection to offer an exclusive preview of its limited-edition line of cherry blossom inspired products, as well as to showcase its permanent line of cherry blossom beauty offerings.
Brooklyn Botanic Garden's spectacular collection is glorified in L'Occitane's dazzling cherry blossom window displays in its 17 metropolitan area boutiques. The cherry blossom window display is in all of L'Occitane's 160+ boutiques across the country through mid-May, and celebrates the limited-edition products during the ephemeral weeks of spring, just when BBG's enchanting collection bursts into bloom.
In addition, L'Occitane U.S. fragrance experts will enlighten Garden visitors about the mesmerizing olfactory properties of fragrances such as Cherry Blossom Eau de Toilette during a lecture, "Cherry Blossoms and the Art of Perfumery," during Sakura Matsuri (Saturday, May 3 at 2 p.m. and Sunday, May 4 at noon.).
Lucky Wang and BBG Bring Sensational Sakura Style to Kids!
BBG's cherry trees enchant and delight visitors of all ages—and this year, BBG is helping outfit our youngest visitors in sakura style! Through May 11, renowned downtown kids' clothing company Lucky Wang is offering customers who purchase one of their special cherry blossom-print kimono tops an admission pass to the Garden! Lucky Wang boutiques are located in Manhattan at 82 7th Avenue (between 15th st and 16th st.) and 799 Broadway (at 11th st.).